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The power of community and the ripple effect

The power of community and the ripple effect

It was the first of Ramadan, 2020 – it was also the year of coronavirus, lockdown, remote working, home schooling, and overall global anxiety. Still, in spite of the circumstances, or perhaps due to the circumstances, we wanted to make this Ramadan extra special for our community members.


I remember sitting in my makeshift home office, I had just finished typing my announcement post, all that remained was to add a hashtag and then we would be good to go. I leaned back in my chair, read through my post one last time, closed my eyes for a couple of seconds, and just like that, I saw the hashtag flash right in front of my eyes: #tal3et_kheir (Act of Goodwill). Straight away, I knew...


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